About Our Client:
Our client is a fintech company with a vision to provide a revolutionary financial platform enabling users to purchase digital currency and maximize their returns securely. It offers a simple and convenient solution for individuals to safeguard their savings and build wealth globally. With a mission to empower users financially, our client is committed to delivering innovative financial solutions worldwide.
About the Role:
Are you passionate about building global brands and fostering strong communities? Our client is seeking a Brand & Communication Manager to join the team and play a pivotal role in establishing and nurturing trust around the brand.
As a key team member, you'll be responsible for developing and executing strategies to build and enhance the brand, identifying the target audience, selecting the best platforms for engagement, and creating compelling content strategies. Your ability to engage with and build trust within the community will be critical in driving our client's mission forward.
Key Responsibilities:
- Build the Brand: Develop and execute strategies to build and enhance the brand, creating a global movement.
- Identify the Target Audience: Utilize traditional and non-traditional methods to pinpoint the ideal audience.
- Choose the Right Platforms: Select the best platforms to effectively engage with the target audience.
- Create the Right Content Strategy: Develop and implement a content strategy that resonates with the audience, including video content, financial and educational content, and engaging storytelling.
- Engage and Build Trust: Interact with the community, address concerns, and foster trust and loyalty among followers.
- Analyze and Optimize: Monitor and analyze community engagement, track KPIs, and refine strategies toward company goals.
Skills & Requirements:
- Passionate about the mission to provide a revolutionary financial platform enabling users to purchase digital currency and maximize their returns securely.
- Excited to join a fast-growing startup and positively impact the world.
- Thrive in a fast-paced setting that requires steep learning curves.
- 5+ years of experience in brand management and marketing communications.
- Analytical skills to track KPIs and refine communication strategies.
- Proficiency in content creation and strategy.
- Advanced English skills (being part of a international network)
Why Join Our Client:
- Be part of a fast-growing fintech startup with a global impact.
- Work with a world-class team on cutting-edge problems.
- Opportunity for career growth and development.
- Competitive compensation package and benefits.
- Hybrid in Istanbul